Real Estate Sector

Trends In The Real Estate Sector For 2023 In Singapore

One of the safest markets to invest in is the real estate sector. That is why it is worth being informed about the trends that will mark 2023 and thus choose the best form of investment that suits your needs.

Trends in property

Real estate trends for 2023

If you plan to invest in the world of Real Estate or want to enhance your skills in this field, then you have to be aware of these 3 real estate trends for 2023.
Real Estate, In Singapore (2)

Investment in lots

The growth of the real estate sector has triggered the appearance of different real estate projects that offer developments adaptable to any need depending on the area, budget and type of investment we plan to make.

Real Estate, In Singapore (6)


Concern for the environment has become a constant and is an issue that is beginning to be reflected in the real estate sector. This is why one of the real estate trends for 2023 is to find projects in the real estate market that respect and harmonize with the environment that surrounds us.

Real Estate, In Singapore (7)


Being in contact with nature is a biological need that has been brought to the real estate sector with landscaping. Including vegetation and plants in the design of gardens and amenities is a recent feature of the newest real estate projects.

buyer persona

Identify and define your Buyer Persona.

One of the keys in this, and in many other sectors, is to identify and define the buyer persona. This concept refers to the perfect customer profile for the purchase or rental of a specific property. In order to define this ideal client, it is necessary to collect some data:

Play Video
ideal client

Build your buyer persona.

Design a fictitious portrait of your ideal client with a clear and practical format understandable for your team and the rest of the company. Give the person a name, present the data in an orderly manner and determine, with accuracy and clear ideas, how your buyer persona is going to develop in your Conversion funnel. 

Suggestion and improvement

Share and keep improving

The buyer persona is a reference for the entire company. When you finish defining it, please share it with the rest of the organization in order to offer the best customer service. Listen to any suggestions for improvement that they may make, especially if they are made by someone who has regular contact with your client.


In addition to your data and the experience of the sales team

Our objectives
Daily challenges
Attitudes and behaviors
Check all information

Collect information about your customers

Once you are clear about your needs and know in which fields you need information, start collecting everything you know about your clients.

Fact points

Specify the key points.

Focus the data

All information is useful, but focus the data in a way that answers the questions you asked yourself during the phase.

Digital real estate

Strategic Real Estate Digital Marketing

We are going to design a Real Estate Digital Marketing Plan based on the knowledge and tools that you currently have.
Real Estate, In Singapore (5)


Real Estate, In Singapore (2)


Real Estate, In Singapore (3)


Digital tools

lead intelligence tools

lead intelligence tools, which help us extract additional information. In these cases, our database can be of great help to us, both to make a list of clients and to get to know our contacts better.

Augmented reality

Augmented reality tools allow developers to learn about a project even before it is completed, which accelerates the commercialization of real estate, which is why it is projected as a trend that will mark 2023 in the Real Estate industry.

Housing rehabilitation

Given greater dynamism in the used housing market, the firm DD360 pointed out that more housing rehabilitation projects are expected next year due to a growing trend in inflation of material prices and the impact of increases in Interest rates.

Digital mapping

Tracking areas to know where to buy or build is a constant task for developers. However, this task can be simplified if they use technological tools where the regions are identified in detail, with data on new condo, rent, projected return and the historical capital gain of the new launch condo in Singapore.

Big Data

As has been learned as a result of the pandemic, technology is already a predominant tool for all human beings. However, the real estate sector is increasingly beginning to take this into account.


New residential trends

The market continually changes, and new residential developments have to adjust to it in order to be successful. Among the latest trends, there has been an increase in the demand for spaces for one or two individuals. This is because many young couples today are not considering having children; both work, spend little time at home and require spaces that allow them to adapt their lifestyle comfortably and sufficiently without having to think about extra bedrooms. or game rooms.


Marketing automation

To develop complex marketing processes

Marketing automation is the use of software to carry out marketing actions in an automated manner 

Happy Clients Workers Customer Services

Customer Satisfaction

As a new investor in the Singapore real estate market, I am grateful to have met Siaarchiawards company. Great services.
Lettie J. Zackery
Sia Archi Awards was a pleasure to deal with in my home search as a first-time home buyer. This company property agent's knowledge of the market conditions and surrounding areas of the places we saw was admirable.
Gustavo M. Root
I was constantly amazed by his work ethic, market knowledge, and honesty. Thank you, Sia Archi Awards for everything you have done for me and my family
Gregory A. Aquino

contact us today

Maintaining open and transparent communication with customers is essential to maintaining customer satisfaction.

+65 6595 6595

180 Kitchener Road #11-125 Singapore 208539