The Great Madras is a good example of adaptive reuse of a conserved building. The Jury appreciates that the quality of the conserved building is not lost, but rather sensitively kept and that the new and old touches worked in tandem to preserve a cohesive experience that is reminiscent of its time. The project demonstrates the value-add of integrated design where interiors, signage, artwork and branding are conceived as a unified whole. In keeping with its intimate scale and through the emphasis of inherent architectural features through design, the architectural space and form is celebrated and synergized with a newly inserted hospitality programs. The architects have demonstrated skillful sensitivity to context, building and use for its inhabitants, as well as for architectural heritage.