The jury celebrates the Audi Centre as an appealing piece of contemporary architecture that seamlessly integrates offices, services and a showroom into one dynamic whole.
Turning the tight site constraints into opportunities, the architect created an atypical typology of vertical stacked car showroom, servicing and sales, its curved façade showcases a bold design cleverly optimized change that reinvents the conventional horizontal design and experience of other Audi car showrooms worldwide. Interestingly, through the stacking, besides enhanced operational efficiency and flow of customers, the vertical progression of various programmes also heightened experience of vitality and prestige for visitors moving from one level to another.
Externally, the hexagonal cut-outs of aluminium of honeycomb pattern coupled with the full-length glass windows gives the impression of the building floating off the ground while adding a sense of futurism. This sophisticated outlook aims to resonate within onlookers Audi’s signature branding image.
Overall, the project successfully functions as a mixed development which offers a one-stop solution that offers refreshed service as well as experiential concepts.